Mason Shor

As a group myself, Maddy Cha, and Kade Stewart participated in Rehack 2019 @ Princeton University to prototype technological solutions for existing platforms systems and products.

Visit Maddy Cha's site to see a short product video we put together to present our prototype.

Problem:
Spotify caters to the individual, but does not allow for community engagement in music listening.

Our response focused on this stark contrast between the real world live music scene and the online streaming experience. We focused on finding ways of building, engaging, and expanding communities and communal experiences through the existing platform.

THESE ARE SIDE BY SIDE SCREENS OF OUR PROPOSED SOCIAL TAB FEATURES THAT ACT AS AN ADDITION TO SPOTIFY'S EXISTING PREMIUM FEATURES.

Rehack was a five-hour design sprint/hackathon focussing on social + digital interaction. Maddy Cha and I worked side by side on the visual design and prototyping of the system, working to seamlessly integrate it visually and interactively w/Spotify's existing mobile visual and experience design.

The group as a whole worked to imagine the new functionality and validate the application of our ideas for users + Spotify.

Features:
Social Hub
Friend Activity - on mobile
Listening Parties
Collaborative Playlists
Party Playlists

We started with data that said users were interested in including the Desktop friend activity feature to the Mobile App and expanded from there. Users could join the active listening experience of their friends at any time. We imagined an experience where remote and in-person, multiple Spotify premium users could collaborate on a listening party. Adding and removing songs from the queue, giving realtime feedback to the DJ or DJ's, and saving a listening party as a playlist.

We also included the possibility of Artists hosting these Listening Parties. Allowing users the experience music from the perspective of the musicians themselves. And for Spotify to host live versions of their playlists like Run and Party that could respond to audience feedback.